Creating Better Blogs for Your Website
A website is essential for the success of any business, and you can create your very own website with ease when you use a website builder like WebDo.
Designing and publishing your website is the first step, but you will also need a regular stream of content to develop authority in your niche, while also building an engaged audience that could later be converted to paying customers.
Blogging is one of the most effective ways to continually push content and build an audience, and these are some of the top tips for creating better blogs that drive business results.
Talk About Things You Are Passionate About
When you choose topics that you are passionate about, you will find that your writing is of higher quality. Because you will be blogging for a business site, it can already be assumed that you are passionate about your content. The trick is to convey that passion to your audience.
Think about what gets you excited about your business, your offering, and your industry as a whole. Develop some basic ideas and then work these down into specific categories and topics. You can perform this kind of brainstorming at the start of every month, and you will find that you will come up with numerous high quality blog topics that you can publish on your WebDo site.
If you find that you are stuck at times, you can cover industry news, while putting your own spin on things. Write an editorial, or take a look at some of the newest technology and innovations in your market place. Relate these to your own business achievements as well as what you want to do in the future.
Keep Things Simple and to the Point
When you first start writing, it is easy to fall into the trap of over complicating and over explaining. This would be a mistake. The majority of consumers now view web content on a mobile device, while on the go. This means that they need short form content that gets straight to the point.
Be informative, use clear language, minimize your use of jargon, and use only one or two unique ideas in each paragraph. When you write with purpose, it will be easier to follow and much more effective for the new generation of mobile users.
Use Your Blog to Showcase Products and Services
If you have a new product or service, or if you want to refresh an existing one, then a blog is the perfect platform to do it. When you are promoting products or services in your blog through WebDo, make sure that you do it in a way that creates value.
For example, you could create a blog that teaches readers how to use one of your products, or you could explain the benefits of a particular product and offer specific scenarios. The key is to make the content informative and engaging, rather than simply go the direct route of listing product features and specifications.
A reader should be able to look at your blog and see it as a valuable resource, even if they don’t buy a product or service right away.
Always Optimize Your Blog with Keywords and Phrases
A blog doesn’t just help develop an audience naturally through the content you produce. You can also use a blog to improve the search engine optimization (SEO) of your website.
Blogs can be used to target your keywords and phrases, helping your page to get ranked in the world’s largest search engines.
Be careful when using keywords, as you don’t want to sacrifice the quality of your content. Think about targeted keywords before you start writing, and then incorporate them into your blogs naturally. This will become second nature after a while, and you’ll be able to effectively use up to 2% of your content for keyword optimization.
Increased traffic through keywords and SEO will ultimately improve your online presence.
You Don’t Always Need to Relate Directly to Your Business
A blog is a great way to promote your business, but you don’t always have to take the direct route. Offer something informative and educational, and you’ll find that it helps to create trust for your brand. If you use your blog only as a direct advertising tool, then you could find that readers are less invested in your content.
Whenever you are writing a blog, always approach it from the perspective of the reader. What does it offer, what does it teach, and how does this benefit your audience? When you are audience-centric in your approach, you can create a better and more accessible blog that promotes your brand organically.
Publish Blogs the Easy Way with WebDo
Using a website builder like WebDo means that you can get a site up and running in less than a day. With a content management plugin like www.wordbricks.com, you can easily keep your site up to date with a regular blog.
Follow this simple advice and maintain your blog with a WYSIWYG editor that can help you to publish your content in seconds.